WiFi CRM Integration
Your guest WiFi should feed your CRM, automatically
Every login becomes a verified contact. Visit data flows into your marketing platform in real time — no manual exports, no data silos, no guesswork.
The Gap
You have footfall data. Your CRM has none of it.
Most venues track email opens and ad clicks religiously — but have no idea how often their email subscribers actually visit. Guest WiFi sits in a silo, logging sessions that never connect to any marketing platform.
The Arty Seven WiFi CRM integration closes that gap. WiFi session data — verified by definition, consent-captured at source — flows directly into the tools your marketing team already uses.
What you gain
- 1
First-party data
Collected from real guests, not inferred from third-party cookies.
- 2
Verified contacts
Every address confirmed at login — no bounces, no fake emails.
- 3
Behavioural signals
Visit frequency, recency, and dwell time, not just open rates.
- 4
Compliant by design
Consent captured and stored at the point of WiFi connection.
How It Works
From first tap to targeted campaign
Guest logs into WiFi
The captive portal collects name, email, and GDPR consent. The data is clean, verified, and timestamped from the first second.
Profile created or updated
First visit creates a new contact in your CRM. Return visits update visit count, last-seen date, and average dwell time automatically.
Segments update in real time
Contacts move between audience segments as their behaviour changes — frequent visitors, lapsed guests, high-dwell profiles — without manual tagging.
Campaigns trigger automatically
A return-visit thank you, a lapsed-guest offer, a birthday promotion — every campaign runs from real WiFi data, not guesswork.
Platforms
Connects to the tools you already use
Direct integrations with the platforms UK venue operators use most. No custom development needed.
Mailchimp
Email Marketing
HubSpot
CRM
Klaviyo
Email & SMS
Salesforce
Enterprise CRM
ActiveCampaign
Automation
Zapier
Any Platform
Unified Guest Profiles
Every login enriches a single guest record. Name, email, visit history, dwell time, and channel preference in one place.
Two-Way Sync
Data flows from WiFi into your CRM and back. Update a contact in Mailchimp and it reflects in your guest dashboard.
Behavioural Segmentation
Slice your audience by visit frequency, recency, or dwell time. Target regulars differently from first-timers.
Automated Journeys
Welcome sequences, re-engagement campaigns, and loyalty milestones — triggered by real guest behaviour, not calendar dates.
Attribution Reporting
See which campaigns brought guests back. Close the loop between a marketing email and an in-venue visit.
Consent-First Architecture
Every contact has a GDPR consent record with timestamp and method. You are audit-ready from the first login.
Zapier & Webhook Support
Not on our direct integration list? Connect via Zapier or a custom webhook to push guest data anywhere.
Multi-Location Ready
Run one CRM integration across multiple venues, anywhere in the UK. Guest profiles merge by email so you see the full picture.